We're building the AI that runs the whole creator deal.

The creator economy is now one of the largest new labor markets in the world, and it still runs on spreadsheets, email threads, and invoices that get chased for weeks. A brand finds a creator in someone's DMs. A price gets agreed in a voice note. A contract lives in an inbox. Product ships and no one can say where it is. Payment arrives late, if it arrives at all. The work is creative. The plumbing is not.

What we're building

Lumienzo is building Lumi, an AI that runs influencer-marketing deals from start to finish. You say what you want, and Lumi does the rest: it finds the right creators, negotiates the price, writes the contract, locks the money in escrow, ships the product, and pays everyone the moment the work is approved. An operator, not a directory.

And it stays on the job after the post goes live. Lumi watches every post, reads every comment, flags anything alarming, and answers plain questions like "am I paying too much" or "why did my last reel flop" with a straight answer and the numbers behind it, any hour of the day.

Because creators connect their own Instagram accounts through official OAuth, brands are meant to see verified audience data, not estimates. Real numbers, first-party, straight from the source. That is the difference between guessing and knowing, and we think it should be the default.

What we believe

• Automation expands human reach, it does not replace judgement. Lumi is built to handle the repetitive coordination. People keep the taste, the relationships, and the calls that matter.
• Money should move the moment work ships. Brand funds are meant to sit safely in escrow with a regulated partner and release when the brand approves, or automatically after a short review window, so creators get paid on delivery instead of waiting on someone to remember an invoice.
• The transaction layer should be neutral. Creators keep their rates. Brands keep their budgets. Managers keep their commission. Lumienzo will take a fee only when a deal actually closes.

Who is building this

A small, deeply technical founding team: Priyanshu Mishra (CEO), Meharpreet Singh Nanda (CTO) and Khushi Pruthi (COO and Chief Platform Officer). Real names, real history, photos and direct emails are on the team page.

We're early, and we're saying so

Lumi is not live yet. We are pre-launch and building deliberately, one solid piece at a time, because the money and contracts flowing through this deserve to be right before they are fast. The waitlist is open, and joining now is the best way to shape what ships and to get in before launch.

Get in touch

If you want to talk, reach us on the contact page. Journalists and anyone writing about what we're building can find assets and details on the press page. To follow the build and be first in line, join the waitlist.