Guides
Guides
Plain-English answers to the questions people actually ask about creator deals: what things cost, how the money moves, and which numbers you can trust. Every figure on these pages names its publisher and its year in the sentence, so you can check it. Where a widely quoted statistic turned out to be fabricated or a decade old, we say so and leave it out.
One thing worth knowing about this subject: most of the numbers in circulation come from companies selling influencer software, and a growing share come from AI-generated sites that cite each other in loops. We label vendor data as vendor data, and we lean on independent sources where they exist, which mostly means regulatory filings, court settlements and peer-reviewed papers.
All guides
- How much do Instagram creators charge?
The published rate cards, what brands report actually paying, and the peer-reviewed study showing both are wrong. Every figure sourced and dated.
Last reviewed 1 September 2026 - What is a good engagement rate on Instagram?
Why the two most-cited benchmarks disagree by nearly three times for the same creators, and the one question that settles it.
Last reviewed 1 September 2026 - What should usage rights and whitelisting cost?
Four in five creators get asked to let a brand advertise with their content. Only about half charge for it. Here is how it is priced.
Last reviewed 1 September 2026 - What is influencer escrow?
How funding, holding and release-on-approval work, what the evidence says about late payment, and the one statistic everybody quotes wrong.
Last reviewed 1 September 2026 - How to spot fake influencer followers
The mismatch checklist, what Meta actually discloses in its SEC filings, and which widely quoted fraud statistics are fabricated.
Last reviewed 1 September 2026
Who writes these
The Lumienzo team. We are building the platform these questions are about, which means we have a stake in some of the answers, so the sourcing discipline above is how we keep that honest: named publisher, stated year, and an explicit note wherever the data does not exist. The people behind it are on the team page, with real names and direct emails.
What we are building
Lumienzo is the AI that runs the whole creator deal: it finds the right creators on verified audience data, agrees the price, locks the money in escrow, ships the product, and pays everyone on approval. Then it watches every post and answers your questions around the clock. Read more about it or join the waitlist.